After running out of indoor exercise options for their children, Kelly Ramirez and Joan Blackmer laid out a business plan to open a 10,000 square foot bounce arena in Lansing Township.
A year later, they opened Jumpin’ Jax, a massive bounce arena where kids can go to get rid of excess energy. Jumpin’ Jax has five inflatables, including a standard jumping castle for younger children and a 22-foot double slide for older kids, giving the kids access to unlimited, safe, jumping and climbing.
“We knew Lansing needed something like this,” says Ramirez. “The statistics show that obesity is on the rise and kids are not getting physical exercise like they used to.”
“We wanted parents to have somewhere to go that was clean and safe and they could talk,” says Blackmer.
The women strategically o
pened their business (which is in a former hockey arena) next to the Lansing Indoor Sports Arena on Lake Lansing Road. Not only does the location give them plenty of space for expansion, it also peaks the interest of Lansing Indoor Sports Arena parents and kids.
Jumpin’ Jax has two party rooms, a lounge area for parents and several massage chairs for overworked and underpaid moms.
Ramirez and Blackmer have only been open since March, but they’re already looking to expand.
Ramirez says they want to create a toddler-only section so younger kids have a place to play. They also want to add an in-house café and other inflatables to the area.
Source: Kelly Ramirez and Joan Blackmer, Jumpin Jax Bounce Arena
Ivy Hughes, development news editor, can be reached here.
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