Leo Brown is ready to turn REO Town into LEO Town, a Lansing neighborhood where people cannot only get good breakfast food and solid pizza, but shop for unique designer clothing.
Brown is the owner of Life Evolution & Circles (LE&O), an urban boutique that sells men and women’s clothing. The LE&O brand is bold, and while Brown’s signature logo has gained popularity, he continues to introduce new lines. He recently introduced a line inspired by the Civil War.
“Lansing needs a new look,” Brown says. “Something where people can get the boutique experience.”
The store definitely feels more like L.A. than a renovated, 260 square foot space in Lansing’s REO Town.
“I’ve always loved fashion, but I never thought I would have a store,” Brown says.
Brown expects to have a sizeable Internet-based market. He already sells his clothing to celebrities, including Kanye West and John Legend. His designs have been featured in several magazines including YRB and Antenna.
Brown is a also Lansing barber and has traveled around the country, spending time in fashion-centered cities like L.A. LE&O opened May 24.
Source: Leo Brown, LE&O
Ivy Hughes is the managing editor of Capital Gains and can be reached here.
All Photographs © Dave Trumpie
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