New Williamston Fashion Store Growing, Gearing Up for Expansion

Nvious Fashions is expanding and relocating to a larger store in Williamston’s downtown.

Nvious Fashions' owner, Teri Okowit, informally started her company last year when she started selling clothing during the city’s two-week Red Cedar Jubilee. After the successful sale, she signed a six month lease and opened her women’s fashion store at 125 E. Grand River.

“I think the reason that it’s working is that we’re not a big conglomerate,” Okowit says. “We’re very personal. We just listen to what people want instead of saying, ‘Here’s four million purses, just pick one.’”

Nvious Fashions sells name-brand, quality clothing for women ranging from 12-years-old to 100-years-old, says Okowit. Okowit gets clothing from all over the country and carries DKNY, Guess, Mavi and Apple Bottom jeans as well as tattoo shirts. After opening her doors, Okowit quickly had to add an annex where she sells lingerie.

“We just make it affordable,” Okowit says. “I have an uncle in L.A. who says, ‘Wow, this looks just like Melrose.’ Which is flattering, because Melrose is cool.”

Okowit is working on a Web site so her national clients can access her store when they’re not visiting Williamston.

“I’ve got people from all over the United States, and whenever they come into town, this is like a destination point,” she says.

The new location is 131 E. Grand River. Okowit hopes to open her doors by the middle of July.

Source: Teri Okowit, Nvious Fashions

Ivy Hughes, development news editor, can be reached here.

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