Lansing-based Elegante Studio moved down the street from its 1,000 square foot space on Vine Street to a 1,500 square foot space on Clippert Street.
Elegante Studio sells wigs, hats and cosmetics. Owner Carol Peterson opened the store 40 years ago when wigs were popular among college students. Peterson says daily wig wear is back in style thanks, in large part, to celebrities. She also caters to cancer patients and has a private room where woman can try on wigs and get a makeover.
“We have people from all over the place,” says Peterson. “We are the premier wig shop in Michigan.”
Peterson has increased her inventory from $5,000 to $50,000.
“We have a strong client base,” she says. I would say we’ve doubled in sales in the last four years.”
Peterson moved her business to 325 N. Clippert St. in June, making minor renovations to the former check and cash store.
“It hadn’t dawned on me that with the Michigan economy, people’s first reaction was that we were going out of business and we were actually expanding,” she says.
Source: Carol Peterson, Elegante Studios
Ivy Hughes is the managing editor of Capital Gains and can be reached here.
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