The 80s are back. And with revived 80s fashion comes revived 80s logos. The new East Lansing clothing store Take 2 Authentics, is bringing back the growling face of “Gruff Sparty,” the Spartan logo popular on the Michigan State University (MSU) campus 20 years ago.
“It seems that vintage is the way things are going right now,” says Michael Krause, district manager for Take 2 Authentics. “We know there’s a huge market for the old school designs.”
These designs include cardigans and roll-neck sweaters, which Take 2 Authentics tested on MSU’s campus before adding them to its retail space.
“People were coming up to us all of the time and asking us about them,” he says.
The 3,000 square foot store opened just in time for MSU’s first football game. Take 2 Authentics also sells framed sports photos and other MSU gear. The East Lansing-based Take 2 Authentics is affiliated with the original Troy-based Take 2 Authentics. It’s located at 630 Grand River Ave. in downtown East Lansing.
Krause says the plan is to expand Take 2 Authentics to other Big 10 markets.
“We’re looking at Purdue, Northwestern and Michigan,” he says. “We’d like to go to most of the Big 10 schools.”
Source: Michael Krause, Take 2 Authentics
Ivy Hughes is the managing editor of Capital Gains and can be reached here.
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