Tiffany Dowling is using her own company, Motion Marketing Media (M3), to teach corporations in the Capital region how to stay relevant. She and her 14-member staff have invested $30,000 in re-branding the seven-year-old Downtown Lansing public relations and marketing firm.
The entire redesign of M3’s corporate image — from the new mascot, “Aha,” to new logo, letterhead and website — represents an effort to integrate the concept of a 
conversation between the company and its clients, be they members of the media, corporate customers or the general public.
The use of social media is integral to the campaign, launched Aug. 12, which will include personal visits from staff with gift bags for as many as 40 current clients throughout the week. They will receive special cookies with M3’s new logo, a copy of the company’s new newsletter, and a personalized card from the staff member who works on their account.
Within the web site is a page for “Aha moments” to be logged in by anyone, a blog that all M3’s employees will be contributing to, and a Twitter account.
“Social media has become a significant player in public relations and marketing and is a key part of communication transparency,” says Emily Wenstrom, of M3.
The site will also be constantly updated with information about M3 clients through the interactive newsroom, which will include all news and press releases for clients.
Information will be sortable by client and the site will offer subscriptions by RSS feed or e-mail, Dowling says.
“Our job is to stay abreast of the trends,” says Dowling.
Source: Tiffany Dowling, M3 Group
Gretchen Cochran, Innovation & Jobs editor, may be reached here.
All Photographs © Dave Trumpie
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