Growing East Lansing Marketing Communications Firm Grabs Four Addys

While some businesses haven’t even gotten their heads around the fact that it’s 2008, the Publicom Inc. marketing communications firm has already won four prestigious awards and welcomed a new president.

The East Lansing-based firm won four ADDYs at the 2008 ADDY Awards ceremony in February. The awards are given to outstanding national and international advertising firms.

PublicomInc. received a gold award for the newspaper campaign it developed forLapeer Regional Medical Center; a gold award for its newidentity/stationary package; a silver award for a holiday card createdfor the Doctors Medical Center in Modesto, California; and a silver awardfor a radio spot developed for the YMCA of metropolitan Lansing.

The company is also adding two to three employees over the next 12 months, and saw revenues grow 28 percent from 2006 to 2007.

Andif that’s not enough to pack into the first three months of 2008, Lisa O’Connor, who was a former principal of Publicom Inc., purchased the company from her business partner Jim Wardlaw, and assumed the role of president.

“The people here are authentic,” says O’ Connor. “They are connected to their families and to the community. And as the Capital City, things happen here. In fact, Publicom has been fortunate to attract talent from several markets. We currently have people on the team who commute from Novi, Royal Oak, Jackson and Kalamazoo.”

Source: Carolyn Snider, Publicom Inc.

Ivy Hughes, development news editor, can be reached here.

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