Lansing Lifestyle Magazine Celebrates First Year, 33 Percent Growth

The Capital Area Women’s LifeStyle Magazine is gearing up to celebrate its one-year anniversary.

The magazine, which highlights the area’s female leaders and women’s issues, was created by Motion Marketing & Media's president, Tiffany Dowling, in December 2007. Since that time, the magazine has increased its distribution-base by 33 percent, bringing 11,500 magazines to 375 Capital area locations each month.

“We’re really reaching out to the community to see how we can include different people and different groups of people,” says the magazine’s editor, Heather Beegle. “We’ve done that really well."

To further this community outreach, the magazine is setting up a variety of advisory boards.

“We’re pretty excited, considering that the people we’re inviting are part of an influential group in the community,” she says. “That will help keep the ideas flowing.”

Source: Emily Wenstrom, M3

Ivy Hughes, development news editor, can be reached here.

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