Lansing-based beverage distributor, Canada Dry Bottling Co., is celebrating its 75th anniversary with double-digit growth.
In 2007, the company’s sales doubled, a trend that continues as the company’s already marked first quarter sales growth.
“We had a really great 2007,” says Brian Breen, who’s been with the Canada Dry Bottling Co. for four years. The company is a family-owned, Lansing-based business that was founded in 1933 and distributes 15 to 20 million bottles of soda and energy drinks throughout the state every year.
In the last couple of years, soda sales have declined, but Canada Dry Bottling Co. recognized a trend away from soda and toward energy drinks and signed a contract with Monster Energy.
“Now Monster has almost caught Red Bull,” Breen says about the popularity of the Monster product. “Really the energy drinks have replaced the volume of soda and Faygo we’ve lost over the years. It’s only by staying ahead of the curve with new flavors and new brands that we’ve been able to stay ahead of the curve and really grow.”
Now Canada Dry Bottling Co. is working on a new Web site that will allow users to place orders online.
Breen says 2008 looks promising, but might not yield as high of profits as 2007, a prediction he attributed to rising gas prices.
Source: Brian Breen, Canada Dry Bottling Co.
Ivy Hughes, development news editor, can be reached here.
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