Graphic artist Carrie Schaeffer says her small, East Lansing-based graphic art company, Outer Graphics, is right on the cusp of a sizeable expansion.
Schaeffer isn’t quite sure how many employees she’ll need to add to her steady base of six freelancers, but she expects to start hiring next year. Schaeffer also needs to expand her office space, which she is rapidly outgrowing.
“We’ve been busy despite the economy,” Schaeffer says.
During the past three years, Schaeffer has experienced a 20 percent jump in her revenue. Schaeffer’s company specializes in developing corporate logos, desktop publishing and business card creation.
Schaeffer chalks the growth up to consistent client referrals, but says the Mid-Michigan area has always been good to her business. Schaeffer grew up in the Upper Peninsula and after graduating from Michigan State University (MSU), spent some time out-of-state, but couldn’t resist the old Midwest charm for long.
“I just really liked the area,” she says about moving back to Michigan. “I thought it was a big small town, and I had a lot of connections here.”
Source: Carrie Schaeffer, Outer Graphics
Ivy Hughes, development news editor, can be reached here.
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