Michigan State University’s (MSU) student-run radio station, the Impact,is nationally known as one of the best college radio stations in thecountry and was named the college radio station of the year by theMichigan Association of Broadcasters and Broadcast Music Inc.
This is the eighth time in the last nine years that the Impact has won the Association’s Gold Record Award.
GaryReid, professional general manager of the station, says that whenstudents attend a great school like MSU, they expect to have goodclasses, good faculty and good facilities, but they should also expectto have a good radio station.
But students aren’t the only ones listening to the Impact. The average age of Impact listeners is 30.
“Rather than just being a campus station and being limited to students, we say,‘Why not just be a plain radio station, and just be as good as we can be?’” he says.
Out of more than 13,000 radiostations in the country, the Impact was the 132nd overall, and the first college station to begin broadcasting the new HD digital signal in October of 2004. The Impact can be found at 88.9 FM.
Source: Gary Reid, Michigan State University
Ivy Hughes, development news editor, can be reached here.
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