Most companies have adjusted to the reality that if they don’t have a Web site, they don’t exist. But now, they’re going a step further, asking companies like Okemos-based newcomer Netvantage Marketing to analyze and maximize their presence on the Web.
“We’re marketers with just enough programming and analytical knowledge to make an impact on the Web,” says Joe Ford, with Netvantage Marketing.
Netvantage Marketing analyzes Web sites, giving companies advice on how to make the site more accessible to its users. They also analyze the site’s presence on 
the Web and on search engines.
“The site may have good visuals and be well done, but if no one’s getting to it, it’s not worth anything,” Ford says.
Netvantage Marketing opened its doors at the beginning of May.
“We are just starting up here,” Ford says. “We’re tying to serve what we see as a market that has pent-up demand.”
Netvantage has four employees, but due to what Ford perceives as unmet demand, employee growth is expected in the next 12 to 18 months.
“Our plans are to expand next year,” Ford says. “Ideally from a year’s time, we would go from four to six full time employees.”
In the meantime, Netvantage Marketing will actively recruit interns from Michigan State University (MSU).
Source: Joe Ford, Netvantage Marketing
Ivy Hughes, development news editor, can be reached here.
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