DeWitt Pie Company Grows by 20 Percent, Ready for Expansion

One of the sweetest places in Mid-Michigan saw a 20 percent increase in revenues last year and appears to be going nowhere but up.

Linda Hundt, owner of Sweetie-licious Pie Pantry, opened her DeWitt bakery in 2005. Since then, she’s won multiple state and national pie contests. She’s also found a way to make a living doing what she loves.

“There’s articles about us all over the place,” Hundt says. “The business is definitely growing. We grew by 20 percent last year.”

Hundt says she’s thought about expanding her small storefront, but the logistics of moving her supplies have prevented her from getting bigger. She also doesn’t want to lose the personal touch that can dissipate when a hometown store multiplies.

“My goal is to expand so everyone can have a place like this, where they can go and feel loved and have good food,” she says. Hundt’s also working on a cook book and on expanding her on-line ordering presence.

Hundt’s decadent pies dominate local news media, but she’s also made a national cameo. This September, Hundt’s pies will be featured in a Food Channel piece about pies.

“I found through all this that I’m a pretty good business woman,” Hundt says.

Hundt’s baking classes, which accommodate six to seven students, are booked for two years.

Source: Linda Hundt, Sweetie-licious Pie Pantry

Ivy Hughes, development news editor, can be reached here.

Enjoy this story? Sign up for free solutions-based reporting in your inbox each week.
Signup for Email Alerts