MSU Students Win Ford Motor Credit Co. Video Game Design Competition

Michigan State University students involved with SpartaSoft — a student video game developers’ organization — has won a video game design challenge, organized by Ford Motor Credit Co., to create an application tied to the U.S. launch of the new Ford Fiesta.

The goal was to develop an interactive online game to help educate people about using credit responsibly. The winning game, Dealer Town Ford, gives participants the opportunity to learn the details of running an auto dealership, from growing the business to learning the details of vehicle financing and the importance of building and maintaining good credit.

Spartasoft won the video game design challenge against the University of Michigan’s WolverineSoft organization.

“This project gave the students a wonderful opportunity to apply what they have learned in the game design and development specialization at MSU toward a real-world project for a real-world client,” says Brian Winn, an associate professor in the Department of Telecommunication, Information Studies and Media who advised the SpartaSoft student team.

The game, along with other financial literacy materials, can be found on the Ford Credit website.

Source: Tom Oswald, Michigan State University

Writer: Suban Nur Cooley