An online social network tracking system created by Spartan Internet owner Ryan Vartoogian is gearing up to help businesses track their presence
on the Internet.
Originally created to track presidential candidate’s
presence on the Internet, the Spartan Internet Political Performance (SIPP) Index looks at 650
quantitative factors across the Internet, including social network outreach, web site traffic, blog presence and search engine utilization. The factors are
processed into a single representative score for each of the 2008 presidential
candidate's overall Internet market share.
“I think a strong connection exists between how much support
they get and their presence online,” Vartoogian says.
Though Vartoogian put the SIPP together for the 2008
election, he’s going to use it to help companies see how well they're using the
web to hit their target markets.
Vartoogian says he doesn’t know of any other company that
tracks market presence using all of these factors. Vartoogian expects to hire
more employees when he commercializes this tracking system.
Source: Ryan Vartoogian, Spartan Internet Consulting
Ivy Hughes, development news editor, can be reached here.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.