Michigan State University Students Launch New VIM Fashion Magazine

Since last spring, a group of more than 50 Michigan State University students have been hard at work building relationships and spreading the word to prepare for the launch of a new campus news source: VIM magazine.

The Associated Students of Michigan State University provided funding to accommodate the printing of VIM’s fall issue.

"We spoke for around ten minutes and showed them sample layouts, our media kit and other materials [and they were impressed]," says Kerry Chereskin, editor in chief of VIM Magazine.

The magazine has also established relationships with national brands such as OPI and TOMS Shoes, and local boutiques such as Jeanologie and Mad Eagle.

Published quarterly and entirely student-run, VIM magazine will cater to the university’s fashion and interior design enthusiasts while also providing health and beauty information.

“The name VIM comes from the same word in the MSU fight song,” adds Chereskin. “It means vitality and enthusiasm, which is the attitude we want our readers to have toward fashion and design.”

Source: Emily Drake, VIM Magazine

Writer: Suban Nur Cooley