East Lansing-based marketing communications firm, Publicom, recently won three awards for creating outstanding advertising campaigns.
The winning entries were developed for the Mount Clemens Regional Medical Center, the Doctors Medical Center and the Ingham Regional Medical Center.
“We are very honored by this national recognition,” says Publicom's president, Lisa O’Connor. “We thank our health care clients for their confidence in Publicom and for their collaboration in creating award-winning campaigns that provide results.”
Publicom received a silver award for the Mount Clemens Regional Medical Center’s “As Close As Trouble Itself” print advertising series, which promotes the hospital's emergency department services.
Publicom received a bronze award for Doctors Medical Center’s “Thinkers. Dreamers.” special event holiday card. The card was part of a larger image campaign suggesting that the hospital provides superior service because it’s willing to think and dream big.
The firm also received a merit award for its Ingham Regional Medical Center’s “Strong at Heart” radio spot. This spot introduced Ingham’s new Chi Heart & Surgery Center. It was based on the premise that Ingham is "strong at heart" in both their medical skills and in their heart team's commitment and dedication to their craft and patients.
The awards were presented at the 25th Annual Healthcare Advertising Awards national competition. Judges evaluated the more than 4,400 entries on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
Source: Lisa O’Conner, Publicom
Ivy Hughes, development news editor, can be reached here.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.