The Michigan State University (MSU) Product Center for Agriculture and Natural Resources is helping the Great Lakes whitefish industry get the fish from the lake to the boat to your table.
According to excerpts from the article:
The value of the Great Lakes annual whitefish catch dropped from $1.04 a pound in 2000 to 78 cents a pound in 2006, according to U.S. Geological Survey data.
But a program to help Michigan's agricultural entrepreneurs get their products into retail stores is aiming to change that.
It has stocked several Lansing-area retailers—including the eight-store L&L Food Centers chain—with Legends of the Lakes whitefish and is positioning other Michigan-made products to get onto store shelves.
"If suddenly Michigan broke off and floated into the Great Lakes, we'd have enough businesses to feed ourselves," said Matt Birbeck, a project consultant at Michigan State University's Product Center for Agriculture and Natural Resources. "There's nothing we couldn't do."
The center helps food-based businesses take their products from the raw material state to the market. It can help with packaging, nutritional information and actually place the product in stores.
Read the entire article here.
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