The “Extreme Makeover: Home Edition” television program wrapped up its Holt taping, leaving the area wide open to extensive national exposure.
According to excerpts from the article:
Officials estimate the production spends up to $75,000 a day in a community during a shoot. But it's the positive publicity the community receives that could be the biggest boost.
It's a $100 million gift to the Lansing region, estimates Robert Kolt, chief executive officer of Okemos public relations firm Kolt Communications. That's how much it would cost to buy 44 minutes of network advertising time on a Sunday night—plus reruns of the show and syndication in 69 countries around the world.
The episode is expected to air in six to eight weeks.
Read the entire article here.
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