Sony Corporation is looking to East Lansing high school students, college students and young professionals to help dig it out of its game systems slump.
According to excerpts from the article:
The seemingly unnatural slump in game system sales by Sony Corporation—an estimated $3.3 billion loss on its Play Station 3 since its 2007 arrival—has led to the company’s rethinking of its entertainment enterprise.
Now, confirmed rumors from East Lansing, Michigan—of all places—is that it is currently one of several American communities handpicked by Sony to help it turn the tide. Groups of high schoolers, college students, young urban professionals, and other community members are just completing their hands-on testing of an old standard that Sony says belongs back in the home: the Atari Game System. Sony is calling it, “Atari 21”—21 for the 21st century.
“The Atari 21 game system will bring to American gamers exactly what they want: simplistic, devilishly amateurish, intuitive game systems,” said Sony Computer Entertainment president Joe Suizaki. “We misread the American consumer with the PS3. But, we believe we have learned our lesson. The students at Michigan State University and in other college communities are helping us tweak the Atari 21 system to better meet consumer demands and restore Sony profits.”
Read the entire article here.
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