V2V opens Arbor Hills Crossing location with new look, brands, 10 new jobs

If you think you know everything longtime Ann Arbor retailer V2V has to offer, then you haven't been to the store's newest location in Arbor Hills Crossing. The 3,200 square foot store not only has a more modern design than its Kerrytown predecessor, it also carries a new array of products. 
 
"I think Tes [Haas, V2V owner] was looking for a different feel," says Mia Bell, store manager of the new V2V location. "She also wanted to carry things that are different from Kerrytown. We have some of the same brands but more products, as well as different brands like Fossil and Vince Camuto." 
 
Entirely new types of products can be found as well, including lingerie, more body products and home goods. The new V2V opened about two weeks ago in the new Washtenaw Ave. shopping center. A few finishing touches are still in the works, such as a forthcoming chandelier for the center of the store, and the shop's official grand opening will take place Oct. 5. 
 
"Coming here was a kind of a no-brainer," says Bell. "Washtenaw Ave. is busy, people have a place to park, and we're next to some national brands we can compete with."
 
V2V Arbor Hills Crossing currently employs a staff of 10 workers, and some hiring is still underway. According to Bell, the ultimate goal of the new V2V location is simple: to become every woman's favorite place to shop. 


Source: Mia Bell, V2V Arbor Hills Crossing
Writer: Natalie Burg
Enjoy this story? Sign up for free solutions-based reporting in your inbox each week.

Related Company