On the Ground helps to tell the story of the people, projects, and innovations that are creating “what’s next” for communities. The intended impact is for “solutions-oriented” media coverage, engagement and ultimately understanding of the community, resulting in awareness and investments that can contribute to the vitality and prosperity of the district covered.
The concept of On the Ground is to use an “embedded journalism” model to maintain a presence in a specific neighborhood for a period of 120 days. During this time the publication focuses weekly coverage on those neighborhoods to tell the story of the businesses, individuals, and nonprofits working and living there.
On the Ground has been embedded in the city of Ypsilanti since July 2017 and will continue through the end of 2019.
To learn more about On the Ground program, click here