With the opening of its online
Clean Energy Outlet, the Clean Energy Coalition (CEC) now has a new line of energy-efficient products available to complement the services and programming it offers to communities all over Michigan.
"We're working with well over 40 communities across the state right now and we see a real need for business owners and for residential customers, whether they're renters or homeowners, to break down the barriers to access to these products and be able to get them into their businesses and their living spaces quicker and easier," says Joshua Brugeman, division manager at the
Clean Energy Coalition.
On offer are CFL and LED lightbulbs, shower heads, water aerators, and a variety of other efficiency products. The CEC carries a more specialized selection than what's available at big-box retailers. And you don't have to push the cart for miles with the blind faith that that 6-watt LED you need is in aisle 14.
"The real advantage is that everything's in one location, whereas when you go to Lowe's and Home Depot it's scattered throughout the store and they're often hard to find if you're trying to complete your comprehensive energy project at home," says Brugeman.
Home energy monitors utilizing real time web-based tracking of energy use are a more tailored type of item that the outlet carries, he adds. "By being able to see that information in real time people tend to make behavioral changes right away because they have that instant feedback loop."
Brugeman says CEC is in the process of adding a brick-and-mortar component to its online store to help further its focus on building a Michigan-based clientele.
Source: Joshua Brugeman, division manager, Clean Energy Coalition
Writer: Tanya Muzumdar
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