Detroit entrepreneur brings 20 small business pop-ups to Briarwood Mall

A popular small business pop-up event that's attracted thousands of visitors in Detroit is making its way to Ann Arbor.


The All Things Detroit pop-up will take place Aug. 18-20 at Briarwood Mall, 100 Briarwood Circle in Ann Arbor. Jennyfer Crawford, a Detroit entrepreneur and owner of consulting firm Ask Jennyfer, is organizing the event. It will feature about 20 small businesses from around metro Detroit, showcasing everything from homemade ceramics to T-shirts. This will be Crawford's first such event outside the city of Detroit.


"Ann Arbor is a different bank of customers, and it'll help these small businesses build more brand awareness," Crawford says.


Crawford says she held her first All Things Detroit events about four years ago in her one-bedroom apartment, but they quickly grew too big for that venue. She moved into Detroit's Eastern Market, at first filling up one shed. After two years, she expanded to rent out the entire market with 250 vendors and more than 12,000 visitors.


Crawford says she thinks Ann Arbor, with its love of funky shops and art fairs, will be a good fit for the handmade products on sale at the event. It's also a trial run for expanding All Things Detroit into other areas, including Brooklyn, N.Y., later this year.


Visitors to the August event can use an "e-punch system" or a sort of virtual loyalty card through the All Things Detroit mobile app to win prizes and get discounts.


Crawford says she reached out to several small businesses in the Ann Arbor area but none had signed up to vend at the event as of early August. Small business owners from Washtenaw County interested in vending during the Briarwood event may reach Crawford at 877-873-5307 or through the Ask Jennyfer website.

Sarah Rigg is a freelance writer and editor in Ypsilanti Township. You may reach her at
Photos courtesy of All Things Detroit.
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