University of Michigan Ross School of Business professor Christie Nordhielm watches Super Bowl ads a little differently than the rest of us. Yes, the polar bears and Star Wars jokes and Dorito gags are a $3.5 million hoot, but they also reveal a little bit about what's going on in our economy. Beer and beverage ads have gone down. Auto ads have gone up. Hmmm. More importantly, who spent their money well and who threw millions away?
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"Super Bowl advertising can be viewed as a sort of bellwether, Nordhielm says. "The rise in automotive advertising is a signal that the auto industry is back, and quite possibly that the economy is turning around."
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