Ann Arbor startup TurtleCell is starting to get noticed

It's a cell phone case. It's a set of headphones. It's two great tastes that taste great together. ...Or something like that. Ann Arbor-based TurtleCell has developed a nifty new cell phone accessory and they're getting more and more attention for it.

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TurtleCell is set on embracing its young startup culture by delivering entertaining content to fans, including WTF's, (short for Weekly Turtle Facts), a live Twitter feed highlighting tangle haters worldwide, and a "Tur-Torial" video. TurtleCell aims to break the barrier between a product and its consumers through superior customer service, social engagement and fun promotional campaigns.

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