Crumbl Cookies opens in Mt. Pleasant, offering sweet treats and career opportunities

Mt. Pleasant became a bit sweeter Friday, Jan. 27 when Crumbl Cookies officially opened its doors at 4445 E. Blue Grass Rd., Suite B. Locally owned and operated Mt. Pleasant Crumbl Cookies welcomed community members for a ribbon cutting in celebration of opening morning.

Mt. Pleasant Crumbl Cookies welcomes community members for a ribbon cutting to celebrate its opening at E. Blue Grass Rd. in Mt. Pleasant. (Photo: Addy Wachter/Epicenter)Mt. Pleasant Crumbl Cookies co-owners Cristin Gougeon, Michelle Jackson, and Todd Korneoely prepare to cut the ribbon at the grand opening event on Friday, Jan. 27, 2023. (Photo: Addy Wachter/Epicenter)Mt. Pleasant Crumbl Cookies co-owner Todd Korneoely high-fives a Central Michigan University cheer squad member during the ribbon cutting celebration. (Photo: Addy Wachter/Epicenter)What they had to say about the grand opening: “I’m grateful,” shared co-owner Cristin Gougeon, who in partnership with Michelle Jackson and Todd Korneoely say they can’t wait to serve delicious treats to cookie-crazed fans in Crumbl’s branded pink boxes. “I am super excited and happy to be here.”

What type of cookies are on the Mt. Pleasant Crumbl Cookie menu: The grand opening week menu has consisted of six of the over 200 weekly rotating flavors, including Crumbl’s award-winning Milk Chocolate Chip. As stated in a press release, some of Crumbl’s best-known flavors include Cookies & Cream, Key Lime Pie, Peppermint Bark, Cornbread, Caramel Popcorn, and Galaxy Brownie. Available weekly flavors drop on Sundays at 8 p.m. on Crumbl’s social media accounts.

About the local franchise owners: Gougeon, Jackson, and Korneoely have spent months perfecting the Mt. Pleasant location located in the same building as Biggby Coffee and several other tenants. 

See this article from last summer during their planning process when Gougeon shared with Epicenter, “These are the best cookies I’ve ever had,” in addition to why they chose this particular location in Mt. Pleasant.

“As local business owners, we are looking forward to sharing delicious cookies with our neighbors,” states the team.

What does this new store mean for Mt. Pleasant: Besides satisfying sweet tooths, the store also is providing over 65 career opportunities to local Mt. Pleasant residents. “Mount Pleasant is just such an awesome town with an amazing university,” said Gougeon at the grand opening event. When asked what she is most looking forward to about opening, she said, “All these smiles that we get to put on everybody’s faces – that’s amazing to me.”

What are their store hours: The store plans to be open weekdays from 8 a.m. to 10 p.m. and on Fridays and Saturdays from 8 a.m. to 12 a.m. They are closed on Sundays. While customers have been ordering exclusively in-person for the first five days since the grand opening, starting Wednesday, Feb. 1, delivery, curbside pickup, catering, and nationwide shipping via the Crumbl App and online at are services available.
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Read more articles by Courtney Jerome.

With 15 years of professional media experience, Courtney Jerome has found a passion for storytelling and showcasing our region in a positive light. She's written stories for television broadcasts, numerous magazines, and digital publications. In addition, she owns a boutique creative marketing agency that focuses on social media, photo, and video storytelling for small businesses across Michigan and the country — Contact Courtney, the managing editor of Epicenter, at