It may not have been obvious to Michigan viewers of the Super Bowl, but there was a little piece of Michigan at the big game--other than former University of Michigan players and New York Giants David Bass and Mario Manningham--and in fact, it went home with those who attended.
The
Great Lakes Bay Regional Convention and Visitor's Bureau was one of the sponsors of the official Super Bowl program, so the estimated 67,000 fans who watched the Super Bowl in person in Indianapolis' Lucas Oil Stadium were treated to a full-page ad helping them envision Pure Michigan.
"This is a tremendous opportunity for Michigan's Great Lakes Bay Region to gain national exposure and reach a captive audience of sports enthusiasts and leisure travelers. By partnering with the Holland CVB and leveraging the power of the Pure Michigan brand, we were able to secure this prominent placement for our region and launch our regional tourism brand to an entirely new audience," says Annette Rummel, president and CEO of the CVB.
The ad, which also appears on the official program online, features the Great Lakes Bay Region's golf fairways, along with images of windmills in Holland, Michigan -- a view of Michigan leisure travel from east to west, according to the ad.
It should get an even wider audience
online, where about 590 million people were expected to see the program.
Writer: Sam Eggleston
Source: Annette Rummel, Great Lakes Bay Regional Convention & Visitor's Bureau
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