Shook named VP of marketing at C&L Ward

Michelle Shook will be responsible for the marketing strategy, advertising, event planning, community relations, and public relations for C&L Ward Bros.' four locations since she was recently hired as the company's vice president of marketing.

Shook, who has 18 years of experience in marketing, sales and communications, was most recently a regional vice president with Prime Retail and was with Booth Mid-Michigan. Additionally, Shook is previously the owner of her own consulting firm, working with clients such as Jones Lang LaSalle, Cabela's and the University of Michigan-Flint.

Additionally, the company announced it has hired Dale Stelter as the new marketing manager. He will be responsible for leading outside marketing initiatives, such as event marketing, canvassing initiatives, lead generation and business-to-business programs. He previously was a sales representatives in Florida and a district manager for Blue Green Corp.

Writer: Sam Eggleston
Source: C&L Ward Bros.
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