Duro-Last will have a new face running the marketing and communications for the company.
Kristi Allen was recently hired as the new marketing communications manager for Duro-Last. Her role with the company will require her to develop and execute communication strategies, brand objectives and tactics in support of the business strategy and growth plans Duro-Last has in place.
Allen is well-versed in the marketing and communications aspect of the business worth, having worked in both business-to-business and business-to-consumer marketing. She has led the communications and advertising plans of multiple Fortune 500 companies, such as Chrysler, Ford Racing and Dow Corning.
She holds a bachelor of science in business administration from Central Michigan University.
Writer: Sam Eggleston
Source: Duro-Last
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.