The successful "Pure Michigan" tourism marketing campaign has focused on Detroit, the U.P., and all kinds of places in between in the past few years. This year, it's Traverse City's turn to reach out to national audiences as it will be the subject of the latest TV commercial in the campaign.
Excerpt: This summer television audiences across the US will get to learn about the treasures of Traverse City in a new "Pure Michigan" commercial.
The Traverse City Convention and Visitors Bureau is joining Travel Michigan for a national partnership program. This means providing four weeks of nationally-aired commercials specifically about Traverse City
To read more about the commercial,
go here.
Source: UpNorthLive.com
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.