You've probably been on a wine trail outing of one kind or another; that concept is now being applied to some of the excellent local beers in the region with the Traverse City Ale Trail.
Excerpt: Now there’s a good reason to drink more beer.
This justification for the consumption of more stouts, suds, lager and the like is called the Traverse City Ale Trail: a unique business promotion idea for Traverse City breweries formulated by Troy Daily, who hopes to help area businesses capitalize on what many consider a beer boom in Michigan.
The entire story can be found
here.
Source: Traverse City Record-Eagle
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