Wineries may benefit from benchmarking program

As the Michigan wine industry continues to build itself, a proposed benchmarking program could help them know what to aim for.
Excerpt: A benchmarking program focused on Michigan wineries and vineyards could help managers hone in on higher profits.
Traverse City-based North Coast Ag Advisors, Farm Credit East and Greenstone Farm Credit Services this month combined forces to launch the Michigan Winery & Vineyard Benchmark Program of Michigan. It is modeled on an existing benchmarking program that serves winemakers in the northeast U.S., according to the Traverse City Record-Eagle.

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Source: Centre Daily Times
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