Northwest Michigan has no shortage of scenic drives, but some of them might have different names soon, if they are rebranded under the umbrella of the Pure Michigan campaign.
Excerpt: Scenic and historic state highways in the Great Lake State could soon be rebranded under the Pure Michigan state advertising campaign.
Michigan has been designating historic or aesthetic highways since 1993 for its Michigan Heritage Route Program. The state then adopts a less invasive maintenance plan to preserve the route without disturbing its attraction.
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Source: Petoskey News-Review