If you see familiar faces and places on national advertising this summer, that's no accident. Northern Michigan tourism bureaus have teamed up with the Pure Michigan ad campaign to highlight the area to the whole country.
Excerpt: The Traverse City and Mackinac Island convention and visitors bureaus decided to invest in a big way in the state's award-winning Pure Michigan tourism campaign.
Each will put up $500,000 to join Travel Michigan in a national Pure Michigan advertising blitz to show off their communities to a coast-to-coast cable television audience.
To read more of the story, go
here.
Source: Traverse City Record-Eagle
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.