Bank builds second branch in Kalamazoo area

First National Bank of Michigan has broken ground on its second branch in the Kalamazoo area.

Heavy equipment is at the site at 5313 West Main in Oshtemo Township in preparation excavation needed before laying of the foundation, says John Schreuder, First National Bank of Michigan Chairman and CEO.

The bank branch will be a 3,200-square-foot office and will employ up to six people, Schreuder says.

Some of the positions will be new and other employees will come from the bank's other locations. Schreuder anticipates the new branch office will open by Labor Day.

First National Bank was encouraged to pursue a second branch based in part on its success with its Portage office, Schreuder says.

"When we expanded into Portage we found a good reception in the south county market. We thought the west side would be another good spot to expand."

The decision to build the new branch was clinched when Martha Betke agreed to lead the new office, Schreuder says.

"Buildings are nice, but the real indicator of success is people. Especially in banking. People like to bank with people they know and Martha Betke is well-known. People have worked with her for years."

Before joining First National Bank, Betke was a senior vice president for National City Bank.

First National Bank of Michigan also celebrated its fourth year in business this week.

"April 13, 2006, we opened our office downtown and we've had a good response from opening day."

Schreuder attributes that to the bank's willingness to work closely with local small business owners.

"We got into this business because individual small business owners wanted to know the people who were making the decisions at the bank. Then if their request is denied they have someone to talk to, someone who can help them understand why the decision was made.

"Four years later, we're still convinced it's good business to serve the small business owner. We work with individuals in a way that they know we understand their business."

Writer: Kathy Jennings
Source: John Schreuder, First National Bank of Michigan