Whirlpool Corporation, the world's largest manufacturer of home appliances, and Habitat for Humanity will work together again this year to build homes.
This year, the fifth for the program, homes will go up in communities in which
Whirlpool Corporation has manufacturing, customer service and administrative offices: Benton Harbor, Mich.; Cleveland, Tenn.; Findlay, Ohio; Williamsburg, Iowa; and Yakima, Wash.
Homes also will be built on university campuses to involve college students in the program.
Details regarding build dates, university campus build locations and volunteer opportunities will be posted to the Whirlpool brand Web site and the
Whirlpool Building Blocks Facebook page when available.
In total, 36 Habitat homes have been built with partner families in Nashville, Phoenix, Dallas and Atlanta as part of the Whirlpool Building Blocks program. The program, created in 2006, is an extension of Whirlpool Corporation's support of Habitat for Humanity. Whirlpool has donated more than 10,000 products to Habitat ReStores and has engaged more than 6,000 employee volunteers.
The company's commitment to Habitat also includes sponsorship of and participation in Habitat's Jimmy and Rosalynn Carter Work Project and the donation of a range and refrigerator to every new Habitat home built in the United States, totaling more than 110,000 appliances to date.
In 2011 Whirlpool Corporation also will support every Habitat home
built globally, either through home sponsorship, product donation or
volunteerism.
Whirlpool's marketing partnership with Habitat for Humanity recently was named the No. 6 most influential cause marketing program of the past 30 years by Advertising Age.
Jonathan Reckford, CEO, Habitat for Humanity International, says, "We are grateful for all the ways that Whirlpool Corporation -- and its employees -- help strengthen families, and we are excited about what the next phase of the partnership holds."
Writer: Kathy Jennings
Source: Jeff Noel, Whirlpool Corporation
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