Zeigler Automotive Group opened its new Honda dealership -- Zeigler Honda of Kalamazoo -- on June 4 at a grand opening ceremony, press conference and tour. Zeigler Honda of Kalamazoo is the country's first to incorporate the Honda Generation III design into the new dealership.
"We're pleased to be opening this new Honda dealership for two reasons," says Aaron Zeigler, President of the Zeigler Automotive Group. "First and foremost, we're proud to offer our neighbors in Kalamazoo the outstanding lineup of fuel efficient vehicles currently being produced by Honda.
"Secondly, we are pleased to be able to create more jobs for Kalamazoo residents to help strengthen our local economy."
The new facility has added 200 permanent new jobs to Kalamazoo in the past 18 months.
Sales have already soared through the roof.
While the new dealership was still in design and construction stages,
Zeigler Honda reached a 316 percent sales increase in 2011 over Honda's previous year in-market sales volume.
In March and May, Zeigler shattered Honda's previous all-time market sales record in-market.
Zeigler Honda of Kalamazoo now ranks No. One in Michigan for its 2012 sales performance.
The facility's lighting is highly energy-efficient, using LEED-certified technology inside and out. It operates on only about a third of the average energy necessary for standard dealership lighting.
Unique to Zeigler Honda of Kalamazoo is a Wi-Fi equipped customer cafe and an interactive "Kids Zone" play area complete with Wii gaming system, and a cutting-edge, kid-friendly media center that sports four 70" screen video displays and full surround sound.
The Zeigler Automotive Group has served its Midwest clients for the past 37 years. It is one of the nation's largest dealer groups in the nation with 40 franchises and 15 dealerships that include Chevrolet, Chrysler, Dodge, Fiat, Ford, Honda and more.
Writer: Kelle Barr, Second Wave Media
Source: Aaron Zeigler, President of the Zeigler Automotive Group
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