Benton Harbor-based Whirlpool Corp. is gearing up for its 100th anniversary celebration Nov. 11, 2011.
As part of the year of celebration the company is opening the "World of Whirlpool Corporation" facility, a space to show off its state-of-the-art products.
The building has nearly 30,000 square feet of space and is expected to become a destination for designers, trade customers, sales associates, people with influence in the industry industry and media.
The facility also will be used for training and continuing education for trade customers, designers and top sales associates.
The eco-focused facility was built in Chicago historic landmark Reid Murdoch Center. Some of its features include materials made from recycled, renewable and recyclable content and low-flow plumbing fixtures.
"Opening in Chicago, located just across Lake Michigan from Whirlpool Corporation World Headquarters made sense to our business," says Marc Bitzer, president of North America, Whirlpool Corp. "The location offers a central travel hub for trade customers and industry influencers from throughout the world, while the city offers a beautiful backdrop and a vibrant design community."
Whirlpool Corp. is the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $17 billion in 2009, 67,000 employees, and 67 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in nearly every country around the world.
Writer: Kathy Jennings
Source: Marc Bitzer, Whirlpool Corp.
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