The state's Pure Michigan ad campaign has focused on getting Midwestern tourists to visit Michigan over the last few years, and northern Michigan has definitely been one of those focal points. Grand Hotel owner Dan Musser recently talked to legislators about the impact the campaign has had on Mackinac Island.
Excerpt: Tourism officials and travel-related business owners showed up at the first hearing to support full funding for the Pure Michigan ad campaign. A state House committee held the hearing yesterday, and appears poised to vote on the legislation next week. The plan would temporarily finance the $20 million-dollar-a-year campaign with money from a state fund designed to help business startups.
Dan Musser, whose family owns the Grand Hotel on Mackinac Island, says the national ad campaign has helped draw a growing number of out-of-state visitors to the island.
To read more about the campaign and Musser's comments, go
here.
Source: Interlochen Public Radio
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