When it comes to branding work, Ann Arbor's Q LTD has found a recipe for success that has netted high-profile international work. The firm often works with companies in transition, helping it with graphic design, name development, brand positioning and brand identification. The company considers itself media-neutral and will research where a company should market, whether that is television, the Internet, direct mail or print brochures.
The 12-person Kerrytown office anticipates adding another one or two employees in the near future and recently signed a contract to handle Yale University's Computing and the Arts program. They will develop the brand identity for this new interdisciplinary research and educational initiative. The idea is to establish brand voice, identity and Internet presence to support an effective marketing and fund-raising foundation for the program.
Q LTD also did the branding work for the 2008 SIGGRAPH conference -- which will be the 16th year of this relationship. SIGGRAPH is the international association dedicated to computer graphics and interactive technologies.
Q LTD also has a European partner in Q GmbH, located in Wiesbaden, Germany. Incredibly, both firms were named Q and doing basically the same type of work, which led to their fortuitous meeting. Now, they work collaboratively and give each other strategic access to work across the pond. In addition, Q LTD has a small outpost office in San Francisco, giving the company a West Coast presence.Plus their website includes a jukebox filled with employee suggestions. How cool is that?