When a company specializes in corporate branding and online presence, it's not uncommon for its creative team to feel a bit constrained while walking the fine line between dynamic design and corporate correctness. That's part of the reason why Q LTD jumped at the opportunity to recreate the online brand of the One Pause Poetry Project
The Ann Arbor-based non-profit helps spread the word, sound, and experience of poetry throughout Michigan. Its new website, designed by Ann Arbor-based Q LTD, gives a platform for poets, authors and other creatives to post their poetic work online.
"This is a group that really didn't have an online presence," says Jocelyn Edin, art director for Q LTD
. "They were able to get a grant to create this website so they can post videos and audio of their readings."
staff enjoyed the project because it allowed the company more artistic freedom. "For us this is a great opportunity for us to use our designers to show what we can really do," says Paul Koch, creative strategist for Q LTD.
Q LTD is headquartered in Kerrytown and has a small office in Los Angeles. It employs about a dozen people, including a new web designer it hired a little less than a year ago.
Source: Paul Koch, creative strategist for Q LTD and Jocelyn Edin, art director for Q LTD
Writer: Jon Zemke
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