Ann Arbor's getDowntown reports record usage for go!pass

Mass transit usage is on the rise in downtown Ann Arbor if one goes by the popularity of the city's go!pass and Night Ride programs.

The Night Ride
late night shared-ride taxi service that operates when local bus routes are not in service, while the go!pass is a $5 bus pass available to those same workers. Users of go!pass can use the Night Ride for $1 rather than the normal $5 price.

The getDowntown program is reporting that go!pass sales are at their highest levels since they were offered for free at their introduction in 2000. Today's sales numbers are just below those previous highs. November clocked in at 33,279 go!pass rides. December had 36,807 and January hit 40,622.

"This is increasing exponentially," says Nancy Shore, executive director of getDowntown.

The Night Ride has evolved into a taxi-like service. It went from 70 rides in August to 532 in January. The idea behind the program is to maximize the parking spaces and vibrancy of downtown by getting as many people into the city's center without encouraging more automobiles.

Source: Nancy Shore, executive director of getDowntown
Writer: Jon Zemke
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