Allinova's software keeps partnering companies together

Wednesday, August 5, 2009 | Source: Concentrate
A lot of businesses get their start when the founder(s) draw upon years of experience working for someone else as the base of their new venture. The story of Allinova is no different.

Joost Allard has a decade of experience in partnership management and years more in the IT industry. So it made sense to combine the two as the foundation for his new start-up. Allinova specializes in ensuring the success of business partnerships through its software and consulting services.

"The failure rate of alliances is too high in my estimation," Allard says. "It's over 50 percent."

The company is testing a pilot version of its software that is supposed to help these partnerships survive, thus leading to consulting work.

"We see it more as a blue ocean area," Allard says. "We think there is plenty of opportunity for us and other consultants going down this path."

Right now Allinova is just Allard and a few independent contractors. The firm is occupying space in Ann Arbor SPARK's business incubator in downtown Ann Arbor. Allard hopes to establish the product within the next year, which means bringing on 10 companies to use it, including one of the big boys like IBM, Cisco or Eli Whitney.

Source: Joost Allard, founder and CEO of Allinova
Writer: Jon Zemke
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