Amplifinity keeps hiring, closes Series B, looks for bigger home

Amplifinity is gunning for the growth trifecta in downtown Ann Arbor this year. The tech startup has been steadily hiring over the last year, is close to locking down a multi-million-dollar round of venture capital investment, and is starting to look at options for a bigger headquarters.

"The size of our organization could easily double in the next year," says Eric Jacobson, president & CFO of Amplifinity.

The 6-year-old company's bread and butter is software that generates Internet referrals through social media called Advocacy Management Platform. The product allows people to advocate for brands by referring new prospects, endorsing products, and amplifying marketing messages.

Amplifinity has hired 12 people over the last year, including a former intern. The firm now has a staff of 37 employees and is looking to hire half a dozen more people, including software developers and client services professionals.

"We're looking for people who are really good at working with other people," Jacobson says.

Amplifinity is in the final stages of securing a Series B round of investment. Jacobson declined to say how much the round would amount to besides saying its worth several million dollars. Amplifinity raised a $3.5 million Series A in 2012.

"We have the capital to grow," Jacobson says. "We are acquiring new customers very rapidly."

The recent growth is also pushing Amplifinity toward the capacity of its office space in Ann Arbor. The firm is starting to explore options for newer and bigger offices in a broad range of locations, but Jacobson says the firm’s leadership has a preference on where it wants to end up.

"We really love Ann Arbor because it’s a wonderful, creative town," Jacobson says. "It has really smart people. It allows us to grow a company here as well as our competitors, which are primarily in Silicon Valley."

Source: Eric Jacobson, president & CFO of Amplifinity
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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