Pure Visibility's Catherine Juon strikes out on her own with Beyond Startup

For years, Catherine Juon has been known as half of the core team at Pure Visibility. Today she is known as the HWIC of her own company, Beyond Startup.

Juon has been running and growing companies for 15 years, most recently at Pure Visibility, where she is leaving on good terms with co-founder Linda Girard. Beyond Startup will specialize in helping growing young companies hit their second stage in stride.

"I would love to help businesses go through these growth stages and find these resources quicker than we did," Juon says.

Juon has been a fan of Small Giants, a tome heralded for helping small businesses become great instead of just bigger. She hopes to help local companies grow in similar ways, and points to examples like Zingerman's as proof that it can happen. "They have grown organically by doing what felt right to them," Juon says.

The Saline resident points out that many of the small business-building resources in the region are focused more on helping entrepreneurs take their first steps instead of learning how to run. She plans to make Beyond Startup about the latter stages that help businesses grow and hire, sometime exponentially.

"A lot of the assistance out there is focused on the initial start-up stage," Juon says. "But there is a day when you grow enough that everything you set up at the beginning is more complicated."

Source: Catherine Juon, founder of Beyond Startup
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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