evolves to become car-dealer-sales tool is one of those start-ups that hits its stride after it has evolved a little.

The Ann Arbor-based start-up that calls the Tech Brewery home cut its teeth providing QR code technology to automotive dealerships. The idea was that providing QR codes would allow shoppers to access key info about the vehicles on the lot, such as make and model, while the dealership was closed.

"We found that the sales staff was using it to pull up information get it to the customer," says Nick Gorton, co-founder & CEO of

"We realized our target market wasn't the customer but the sales people who can use it as a tool," says Steve Schwartz, co-founder & CTO of

The 2-year-old start-up now has its technology in 150 automotive dealerships across 13 states, which pay for it on the software as a service model. That growth has allowed the company to add one new team member (a software developer), expanding its team to three people. The company is also looking at raising a seed capital round to fund a marketing campaign later this year.

Source: Steve Schwartz, co-founder & CTO of and Nick Gorton, co-founder & CEO of
Writer: Jon Zemke

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