The formula seems simple:
Step 1: Develop in-demand product.
Step 2: Sell to hungry customers.
Step 3: Profit.
Step 4: Expand and repeat.
But if it were that easy everyone would do it. Ann Arbor-based ForeSee Results just makes it look easy.
The Web site information firm captures "voice of customer" feedback and uses it to measure customer satisfaction. In fact,the company does it so well, that it has doubled its revenue and employee base in the last two years.
ForeSee now employs 105 people and hopes to expand 150 by the end of the year. Most of those new people would be based out of Tree Town, but some would be out of a new office in Southfield and a sales office in London.
"We think it's very achievable," says Larry Freed, CEO of ForeSee Results. "We have a phenomenal product and out client list is a great list. It's very diverse."
That client list ranges from a large variety of corporations, such as Kohler, Citibank and Ameriprise. Another of its big happy clients is Eaton.
To accommodate Eaton, ForeSee Results uses the University of Michigan's American Customer Satisfaction Index to find out the satisfaction of Web site visitors and pinpoint opportunities to improve the site.
"We are converting all of our business segment websites to a common look and feel, information architecture and development platform," says Matt Greene, director of marketing communications at Eaton. "This will help provide consistency in our site visitors' user experience and in our brand messaging, as well as saving money. The data we've been receiving from ForeSee Results for the past year has helped us monitor the effect of this change on customer satisfaction."
Source: Larry Freed, CEO of ForeSee Results
Writer: Jon Zemke
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.