Ghostly International is making to moves to utilize technology more effectively to grow the electronic and ambient music label's business.
The Ann Arbor-based company, which calls the Tech Brewery home, has watched as subscription service Drip.fm take off in the last year, signing partners like Owsla (Skrillex's music label) and Stones Throw. Its publishing division just rebranded and relaunched its website, making its catalogue of music more easily searchable.
"We want to use technology to make it easier for people to use our content," says Jeremy Peters, director of creative licensing & business affairs for
Ghostly International.
Those sorts of advances has allowed the
14-year-old business to continue its growth streak. It recently opened a new office in Los Angeles, giving it a presence now in LA, New York City and Ann Arbor. It has also hired two software developers over the last year, expanding its staff to 10 people and an intern.
Ghostly International is also about to renew its contract to provide music for Adult Swim www.adultswim.com. Peters adds that some new deals are also on the precipice of being done in 2013.
"There is some pretty cool stuff coming down the pipe," Peters says.
Source: Jeremy Peters, director of creative licensing & business affairs for Ghostly International
Writer: Jon Zemke
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