High heels are one of those accessories that are usually high fashion with low functionality. A new startup based in Ann Arbor thinks it can improve the functionality.
High heels are notorious for being unstable pieces of footwear that can be tough to walk in. Heel Secret is making a small insole that helps keep the users foot securely in the shoe.
"That insole has a clear elastic strap that goes over your heel and forces your foot into the shoe," says Kiri Chapman, founder of HeelSecret
Chapman is a student at the University of Michigan going for a bachelors in dance and a certificate in entrepreneurship. She is also a dancer who worked in a professional ballet troupe before coming to Ann Arbor. College came with more opportunity to wear high heels for Chapman, which presented both a problem and an opportunity.
"That's when I started to play with my shows to make them fit better," Chapman says.
She launched HeelSecret a year ago and then took second place the student portion of the Accelerate Michigan Innovation Competition
earlier this month. That showing comes with $5,000 in seed capital that will help Chapman create more prototypes of her insole, which she plans to perfect before selling them to the public.
"We really want a product that will speak for itself," Chapman says.
Source: Kiri Chapman, founder of HeelSecret
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.